White paper: Salesforce 2.0 – Social Selling in the Content Economy

Here is the first draft of the headline white paper for our Salesforce 2.0 best practice program.

Download: Salesforce 2.0 white paper

This white paper is entitled “Salesforce 2.0 – Social Selling in the Content Economy”, and covers:

  • How publishing content is the new selling
  • Prospecting strategies for Linkedin
  • Augmenting sales capability with Google Apps

Overall the same core message of harnessing ‘App to App Synergy’ is central to the Cloud apps message, very effectively described in this sales scenario.

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